Kenya's biggest gamified social impact innovation. Krek-It turned the felt-topped pool table into a stage for prizes, partnerships and protest.
What we did
- 01Pool-based experiential campaign activating across Kenya.
- 02Players win prizes ranging from airtime to daily essentials, livestock to cash prizes.
- 03Used as a powerful tool to engage youth and advocate for social change.
- 04Krek-It has evolved into TV shows, festivals, chuom-based challenges, and corporate takeovers.
“Easy to win. Hard to master. Pool tables as protest, prizes as airtime — the most democratic stage we've ever shipped.”
