A disruptive road safety initiative targeting public transport — built around a metaphor that travelled the matatu and boda boda networks faster than any PSA.
What we did
- 01Advocated for passenger safety likened to carrying delicate eggs.
- 02Activated Boda Boda communities through gamified learning and licensing sponsorships.
- 03Reduced reckless behaviour and promoted road safety across Kenya.
“If your passenger were an egg, would you ride the way you ride? A metaphor only works if it travels — this one did.”
