A national security and awareness campaign launched in the wake of the Westgate tragedy.
What we did
- 01Slogan: "Usalama Wako Unaanza Nawewe."
- 02Community education around vigilance, terrorism prevention, and public safety.
- 03Multimedia rollout including radio, TV, posters, and digital.
“Safety starts with you. A campaign that put vigilance into the everyday vocabulary of the street.”
